Legal
Privacy Policy
This policy explains how Aura Bathrooms Limited collects, uses and protects personal information when you use our website, visit our showroom, contact us or trade with us. We are committed to protecting your privacy and handling your information in line with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).
Last updated August 2026
Who we are
Aura Bathrooms Limited (referred to as “Aura Bathrooms”, “we”, “us” or “our”) is the data controller for the purposes of data protection law.
- Company: Aura Bathrooms Limited (Company No. 15123606)
- Registered office: 3-4 Oxford Road, Fulmer Corner, Gerrards Cross, Buckinghamshire, England, SL9 7AX
- Showroom: The Emporium, Gerrards Cross
- Email: info@aurabathrooms.co.uk
- Telephone: 01753 902 635
- VAT No.: GB467501876
If you have any questions about this policy or how we handle your personal information, please contact us at info@aurabathrooms.co.uk.
Information we collect
We may collect the following types of personal information:
- Contact details: name, email address, telephone number and company name
- Enquiry information: details you provide in our enquiry forms, including project details, product preferences, requested services and preferred contact times
- Transaction information: quote history, orders, invoices and payment details where you purchase from us
- Showroom visit bookings: your name and contact details when booking a visit
- Correspondence: records of emails, calls and messages between you and us
- Technical information: IP address, browser type, device information and pages visited, collected through cookies and analytics (see the Cookies section)
- Trade account information: for trade customers, business details, VAT number and references needed to open and manage an account
How we use your information
We use your personal information for the following purposes:
- To respond to enquiries: answering requests for quotes, product information and other questions you send us
- To manage bookings: arranging showroom visits and design consultations
- To provide products and services: preparing quotes, processing orders, arranging supply and installation, and managing trade accounts
- To provide customer support: resolving queries, handling complaints and providing after-sales support
- To keep you informed: sending quotes, follow-ups and updates about your enquiry or order
- To send marketing communications: only where you have consented, or where we have a legitimate interest in contacting business customers about relevant products and services, with an unsubscribe option on every message
- To improve our website and services: understanding how visitors use our site so we can improve it
- To meet legal obligations: keeping records for tax, accounting, health and safety and regulatory purposes
Legal bases for processing
We process your personal information on the following lawful bases:
- Responding to enquiries and providing quotes: performance of a contract, or steps taken at your request before entering a contract
- Fulfilling orders, supply and installation services: performance of a contract
- Trade account management: performance of a contract and legitimate interests
- Customer support and after-sales: legitimate interests
- Marketing to business customers: legitimate interests
- Marketing to individual consumers: consent (you can withdraw at any time)
- Tax, accounting and legal records: legal obligation
Where we rely on legitimate interests, we balance them against your rights and freedoms and will only process information in ways you would reasonably expect.
How long we keep your information
We keep your personal information only for as long as needed for the purposes set out in this policy:
- Enquiry records: up to 24 months after your last contact with us
- Order and invoice records: 6 years, as required by HMRC for accounting purposes
- Marketing data: until you unsubscribe or withdraw consent
- Trade account records: for the life of the account plus 6 years after closure
Your rights
Under the UK GDPR you have the following rights:
- Access: request a copy of the personal information we hold about you
- Rectification: ask us to correct inaccurate or incomplete information
- Erasure: ask us to delete your personal information in certain circumstances
- Restriction: ask us to limit how we process your information in certain circumstances
- Portability: request your information in a structured, machine-readable format in certain circumstances
- Objection: object to processing based on legitimate interests, including direct marketing
- Withdraw consent: where processing is based on consent, withdraw it at any time without affecting the lawfulness of processing before withdrawal
To exercise any of these rights, contact us at info@aurabathrooms.co.uk. We will respond within one month, or within two months for complex requests. We may ask you to verify your identity before actioning a request.
International transfers
Your information is processed within the United Kingdom and, where our service providers operate outside the UK, we ensure appropriate safeguards are in place (such as UK-approved standard contractual clauses) to protect your information.
Security
We take reasonable technical and organisational measures to protect your personal information, including secure connections (SSL), access controls and secure storage of records. No method of transmission over the internet is completely secure, but we work to protect your data.
Complaints
If you are unhappy with how we handle your personal information, please contact us first at info@aurabathrooms.co.uk and we will do our best to resolve the issue. You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator, at any time.
Changes to this policy
We may update this policy from time to time. Any changes will be posted on this page with a revised date. We encourage you to check this page periodically.
This policy forms part of our Terms and Conditions.